Why Salesforce Lead Object Is Essential for Success in Sales and Marketing

A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in. Those who have bitten the bait, but have not yet been reeled in are what you would call “leads.” Leads are the building blocks of what could possibly be an actual sales opportunity. But countless

When Cost Cutting becomes cash losing

Dear Friends Thanks a lot for reaching out. Today I want to share wit you a couple thought about cost cutting on any size company. The first, what is the meaning of the cost cut?, very simple, to optimize and make your operation work on a more lean basis, reducing all expenses that does not contribute

4 Must Marketing Tips for Startups

Hi Everyone It’s a pleasure we are growing day by day in our community, that is our intention, to share experiences which can be used for your benefit, or your business. Well I am not here to offer another boring 10 tips guide, but offer you value….this time I will show you only 5, five

Is your Sales Planning allright?

As every business, we have to be aware of settling down all the expectations to the cold world of mathematics, which take us down to forcely plan our activities well and to forecast what our result would be. Key factors is that our marketing and sales expense has to be well balanced through the whole

The Sales Funnel

For the ones that are initiating themselves into the sales management, it is important to understand what is called the sales pipeline, or the sales funnel. Your business as any other, need to drive traffic, even if it’s a webpage, a store in the middle of the city or just a facebook page. You can

Why International Work Experience Pays off more than the most prestigious MBA

During my whole career life, i have been talking with many coallegues and friends about what motivated myself for being a constant expat. As you can see in my Resume, i took already this decision 2 times in less than a 10 year timeframe. At the first time, i moved from Chile to Tokyo-Japan, the

Neuromarketing in the 21st Century

In the last decade, we have been thinking on how shall we study our customer, making tons of studies, tons of polls, tons of whatever stat method in order to get a more clear view on how our customer reacts, feel, want and decide over a certain product category. Now, with the fine tech advancing

Customer Knowledge

Hi Probably this question might be very primitive and easy to answer… maybe. The first thing i would say, is about how to consider marketing and sales strategy nowadays, and yes, things have changed a lot since, at least myself, finished my business school 7 years ago. Marketing is now an experience, but not only