Hi Everyone
It’s a pleasure we are growing day by day in our community, that is our intention, to share experiences which can be used for your benefit, or your business.
Well I am not here to offer another boring 10 tips guide, but offer you value….this time I will show you only 5, five small strategies to boost your marketing in your startup.
1.- Have a personality, Define yourself
Its easy to register a name for a company, its easy to create a webpage, and its easy to control ads and so on. Difficult part is to build an identity and to give a personality to your brand (Young, Tech, Fashion, Aggressive….)
After defining your brand identity, and defining what you will offer, second step is to match that offer with your demand. Who will be interested in your product? is there any competition you can bench on?, so defining your brand is imperative to have success in the business.
2.- Be everywhere
One of the first things you have to work on, is on the Awareness of your company…to be recognized and remembered. This is difficult and requires a lot of marketing efforts, but if you do it smartly and constantly, results will come.
First you have to be 360 degrees in the social media, keep an eye here, because this does not mean to shot information to whoever customer out there, find out your target based on first point and get into specialized communities, sharing your value, customers will be there.
Additionally, share the voice, make people be charmed with your value and to recommend your products, this is by far..the most effective marketing across any industry.
My advice: If you can not reach the “micromoments” of your customer in their cellphones, a big sales opportunity is fading away. Everybody has a Cellphone and the best is: everyone looks at it at least 15 to 20 times per day.
3.- Make your brand more Human and Social than just Virtual
People move and get inspired more by emotional factors rather than rational factors.
Support a social cause, get involved with this will give you strong benefits from a total business overview, like better employee engagement with the brand, greater recognition by your audience and the most important thing…you are selling beyond the final sale, you are approaching benefits to your own community.
4.- Bottom up and flexible brand building
Many brands intend to be as much close to the customer as possible, but to be frank, when you want to communicate to them, many times is frustrating (delays in the answer, talking to a bot, repetitive answers without solution) to deal with them.
Make the customers tell you what is new, what you need to do, and how to transform yourself for the market.
Remember, customer voice is not important…it’s just ALL.
As a Start up, its very easy to deal with this, since sales volumes are not big (in most of the cases), so doing this activity you have 2 benefits mainly: Good source of loyalty and first chance to set up the course of your branding and customer experience through the way.
Sales, Marketing & Strategy Consulting 